Digital Marketing: A journey from Traditional to Digital !

Digital marketing is the use of digital technologies to promote and market products and services. It has become an essential part of modern business, as it simplifies and allows companies to reach a wider audience than ever before. It is a better option than traditional marketing. Digital marketing can be used to target specific audiences, create brand awareness, increase sales, etc.

Digital marketing includes many strategies such as search engine optimization (SEO), content marketing, social media marketing, affiliate marketing, email marketing, pay-per-click (PPC) advertising, and more. SEO is the process of optimizing web pages to rank higher in search engine result pages (SERPs).

Content marketing involves creating and sharing content that is relevant to your target audience. Social media marketing involves using social media platforms such as Facebook, Twitter, Instagram, Kuo and YouTube to promote your products and services.

Email marketing involves sending emails to inform potential customers about your products and services. PPC advertising involves paying for advertisements on search engines and other websites.

Digital marketing is an effective way to reach a large number of people quickly and cost-effectively. It can help businesses increase their visibility, build relationships with customers, and generate leads. With the right strategies and tactics, digital marketing can be a powerful technology or tool for any business.

This article was received by Mr. Nikhil Ranjan, Senior Program Coordinator, National Institute of Electronics and Information Technology, Haridwar. You can share your opinion or suggestion by writing in the comment box. For more information you can connect with their website or various social media handles.


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